Understanding Alternate Reality Games: A Dive Into Modern Performance Art
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A Fascinating Encounter with an ARG
I didn't realize the extent of my involvement until it was far too late...
What Happens When You Stumble into an ARG?
After binge-watching a series of geeky video essays, I suddenly recognized that I was entangled in an Alternate Reality Game (ARG).
ARG, short for Alternate Reality Game, should not be mistaken for Augmented Reality games like Pokémon Go.
These games are not what most people envision when they think of a "game." They resemble interactive stories, akin to the "choose your own adventure" books, reminiscent of the Goosebumps series from the 90s and early 2000s.
The Elusive Nature of ARGs
Defining ARGs is a challenge in itself, which is somewhat ironic given their nature. They consist of interconnected media, primarily utilizing social platforms, and are typically internet-based. They unfold as non-fiction or "unfiction," weaving narratives through clues and engaging storytelling.
However, being presented as non-fiction does not imply that everything is genuine. Some elements are clearly animated, making it obvious that they aren't real-life footage.
Apologies if this is perplexing; articulating an entertainment form that defies traditional definitions is incredibly tricky. Yet, this bewilderment might be the closest we come to encapsulating what an ARG truly is.
A Unique Audience Experience
In my view, ARGs represent a reverse fourth-wall experience. The fourth wall is the invisible barrier separating the audience from the fictional world.
In a typical performance, actors ignore the audience, reinforcing this boundary. However, when the fourth wall breaks, characters acknowledge their fictional existence, paradoxically solidifying their status as fiction.
In an ARG, the audience metaphorically steps onto the stage. Characters might seek guidance or ask for space, without recognizing the oddity of mingling with actual participants.
Both the dramatic actors and the audience members are aware of the fictional nature of the game. However, the characters themselves do not share this awareness, creating an investment in the illusion from both sides.
The Fundamental Tenet of ARGs: “This Is Not A Game”
Although some argue this phrase has lost its relevance, it remains prevalent. This statement is not meant to be taken literally; rather, it invites players to engage in a pretend reality, reminiscent of childhood games where we would embody fantastical roles.
Accidental Immersion in an ARG
As ARGs have evolved, they have taken on a strange fusion of creepypasta and marketing strategies. Yet, their core essence lies in blurring the lines between reality and fiction, making them particularly appealing to the horror genre.
Having participated in various horror ARGs, I can confidently say that they dominate this space.
My Journey with The Walten Files
The Walten Files is the horror ARG that has captivated me the most.
Some might argue that The Walten Files isn't an ARG or that analog horror doesn't fit the description. However, the interconnected media within the Walten Files channel undeniably counts, and it is possible for something to be both analog horror and an ARG.
That being said, I initially knew about its ARG nature and pursued it willingly. After watching just one video, I was sufficiently spooked and vowed to stop. Yet, I succumbed to temptation and watched every single episode, each one continuing to terrify me.
ARGs: The Performance Art of the Digital Era
What Constitutes Performance Art?
A video by YouTuber MacDoesIt delves into this concept effectively, though viewer discretion is advised due to the nature of the content.
Disagreement on Classification?
If you disagree with my classification of ARGs as performance art, consider this: a lady dancing on butter isn’t truly an artist; she’s simply cashing in on the spectacle.
Introducing Poppy
Poppy, an intriguing music and performance artist, has a persona that many consider to be part of an ARG called the Computer Boy ARG. This genre-blurring nature aligns perfectly with the essence of ARGs.
The creativity involved in ARGs and their social media performance is remarkable. They transcend traditional media formats, evolving into a collective experience that no single individual controls.
My Unintentional Entry into an ARG
I was merely watching Spongebob theory videos when I unknowingly found myself entangled in an ARG. The initial episode offered no indication that I was entering a horror ARG, yet it was the beginning of one.
As the episodes progressed, horror elements were woven into the narrative, revealing a monster haunting the creator, Alex Bale.
However, these brief horror segments alone do not constitute an ARG. It wasn't until I discovered the interconnected YouTube channels and social accounts that I realized I was part of the Muse ARG.
By Then, I Was Already Playing
Once I recognized the game, I was already engaged, even if I had been unaware of it initially. I might as well embrace the performance.
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Originally published at https://www.dorareads.co.uk.