The Perils of Overlooking Success in Entrepreneurship
Written on
Understanding Entrepreneurial Success
Every entrepreneur I've encountered faces the challenge of accurately assessing their progress. Regardless of their achievements, there's a tendency to feel inadequate, believing that their efforts could be significantly improved. This mindset can lead to hasty changes that may not be necessary. What if, in striving for improvement, you abandon a venture that was thriving?
This was my experience. I had a company that ultimately folded due to an excessive focus on its shortcomings. Despite having hundreds of thousands of users and experiencing rapid growth, I fixated on the code's flaws, high operational costs, and challenges in monetization. Looking back, I likely terminated a business that could be worth hundreds of millions today.
Exploring My Motivations
I can't pinpoint the exact reason for my actions. Initially, I thought that entrepreneurs needed to concentrate on their company's flaws to drive progress. However, upon deeper reflection, I question this belief. Don’t all ventures have their imperfections? Even a championship-winning sports team likely lost a few matches along the way. We are accustomed to recognizing that everything has its faults, yet this doesn’t prevent us from valuing their strengths.
Perhaps my struggle to evaluate my company's success stemmed from my educational background, where success and failure were predominantly assessed through grades. What if the grading system we learned in school hinders entrepreneurs from accurately evaluating their startups?
The Flaw of Traditional Grading
For those of us who grew up in the American educational system, we are familiar with the grading letters A through F. You might have even pondered why the letter "E" is omitted. The answer is unclear, with theories suggesting it may lead to confusion with "excellent." Regardless, this missing letter is a trivial issue for entrepreneurs, who thrive in environments filled with ambiguity.
As an educator in entrepreneurship, I grapple with the challenge of grading entrepreneurial efforts. I've realized that conventional grading systems don't capture the complexities involved in assessing entrepreneurial outcomes, which poses a significant issue for founders.
Why Traditional Grades Fall Short for Entrepreneurs
You might not see this as a pressing issue, especially if you're not involved in teaching entrepreneurship. However, every reader of this article has, at some point, been a student graded on their work. This experience ingrains a mindset that evaluates outcomes on a linear scale, from good to bad.
The flaw in this grading approach is that it assumes outcomes cannot be both positive and negative simultaneously. Yet, in entrepreneurship, this is often the case. For instance, consider the impact of a cancer cure. While it would save countless lives, it could also devastate the livelihoods of those dependent on the cancer industry. How would you reconcile such mixed outcomes?
Am I suggesting that curing cancer is wrong? Absolutely not! I'm merely illustrating that even a monumental achievement like this might not universally warrant an "A."
Learning vs. Entrepreneurship
You may argue that education is primarily about learning, while entrepreneurship focuses on tangible results. However, I contend that the grading systems in schools are inadequate for evaluating learning outcomes. Poor grades can lead to valuable lessons about what not to do, and, as any entrepreneur knows, understanding failures can be as beneficial as recognizing successes.
Rethinking Evaluation in Entrepreneurship
The issue with traditional grades is the assumption that a student's learning should align with a teacher's expectations. However, even when students miss the lessons intended for them, the knowledge they gain can be incredibly useful. Often, these lessons are more valuable because failures prompt proactive learning.
While earning good grades isn't inherently negative, those interested in entrepreneurship must reconsider how they evaluate outcomes. They are not as straightforward as we've been led to believe.
Success and failure aren't easily quantifiable along a simplistic scale of A to F. Outcomes are contingent on the perspectives of those affected. For example, you could create a billion-dollar company but deem it a failure if it caused environmental harm. Conversely, you might view a startup that closed after a fortnight as a success if it redirected your efforts toward something more impactful.
Most likely, your entrepreneurial journey will lie somewhere in between these extremes. Each endeavor will carry elements of both success and failure, making it difficult to assign a clear grade.
Embracing the "E" in Entrepreneurship
Perhaps we should take note of the absent "E" in grading. The term "entrepreneur" starts with an "E," suggesting we could assign an "E" for "entrepreneurial" to outcomes that don't fit neatly into academic categories. This perspective can serve as a reminder when evaluating your startup's journey. Rather than assigning an A or an F, consider giving it an "E" and continue striving for growth.
Want more insights on entrepreneurship? Check out my (FREE) mini-course right now!
Chapter 1: The Danger of Overemphasizing Flaws
Many entrepreneurs fall into the trap of fixating on their weaknesses, which can lead to the premature closure of potentially successful ventures.
The first video titled "Is it Time To Shut Down Your Business?" delves into the critical factors entrepreneurs should consider before making drastic decisions about their businesses.
Chapter 2: Redefining Success and Failure
Understanding that outcomes can have both positive and negative aspects is essential for entrepreneurs navigating their journeys.
The second video, "Business Killers: The Reason Profitable Businesses Still FAIL," explores why even profitable businesses can face unexpected challenges and shutdowns.