The Illusion of AI: Not Everyone Needs Its Creative Power
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Chapter 1: Understanding AI's Limited Appeal
AI technology is often celebrated, but its practical applications are not universally beneficial. In the United States, the majority of individuals find little need for the creative capabilities that AI offers.
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Section 1.1: The Reality of AI Tools
While chatbots can design websites, most individuals either do not own or regularly update websites. Similarly, although chatbots can produce eBooks, the average person has no use for them. AI tools for generating video content, such as TikTok and YouTube clips, often go unseen by the masses.
The most common interaction with AI for most people involves conversing with a voice assistant on their smartphones. This technology also facilitates the emergence of artificial personas in advertising, allowing companies to avoid the costs associated with hiring models or commissioning images from photographers or graphic designers.
Section 1.2: The Rise of AI-Generated Content
Currently, a significant portion of what users encounter in sponsored content on major news websites consists of artificial imagery. Much of the text is also generated by AI, masquerading as authentic articles.
The promoters of "get rich quick" schemes often advocate for minimal effort at the keyboard in exchange for passive income. Many of their tactics involve appropriating existing content, rebranding it, and distributing it under a new name. A noteworthy development is that AI-generated content lacks copyright protection, as it is not created by humans. Furthermore, the AI applications likely sourced the material without permission.
Chapter 2: The Content Landscape Today
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The internet has transformed the media landscape, enabling countless programming sources while simultaneously dismantling traditional broadcasting licenses. Now, anyone with a computer or smartphone can "create content" and reach an audience through monetized platforms.
Section 2.1: The Diminished Attention Span
With viewers’ attention spans dwindling to mere seconds, content creators often produce shorter pieces, sometimes resorting to clipping segments from copyrighted works and adding simple edits to evade copyright detection. This practice complicates efforts to track infringements, but it also contributes to a decline in content quality.
The underlying issue is a marketplace driven by a need to fill screens with something—anything—regardless of its value. Platforms prioritize engagement and advertising revenue over quality or authenticity.
Section 2.2: The Cycle of Boredom
Ultimately, content thrives on audience boredom. If viewers had more engaging alternatives, they would not resort to passive consumption. The internet has fostered a culture where free time is abundant, leading to a surge in video gaming and other distractions that once filled hours previously occupied by reruns of old TV shows.
In an environment where even a 20-minute episode feels too long, users can easily scroll through a vast array of content until something piques their interest. AI's promise lies in its ability to generate monetized content rapidly, alleviating the need for creativity—a tempting proposition.
The global economy appears to be entranced by a virtual reality filled with cartoon-like avatars promoting everything from high-end vehicles to banking services. Terms like YOLO (You Only Live Once), FOMO (Fear of Missing Out), and LARP (Live Action Role Play) encapsulate this phenomenon.
In reality, only a minority of people truly require AI-driven content creation tools. Most individuals will simply endure the deluge of bland material flooding their screens.