Avoiding Common Missteps When Starting a Business Journey
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Understanding the Landscape of Entrepreneurship
Imagine a trio of long-time friends gathered around a table, sharing a drink. One chimes in, "We've been pals forever; why not start a business together?"
"You're an exceptional welder, you should really consider going solo," another friend suggests.
"Did you see Maya's art? Her style is amazing! She could make a killing selling her pieces," a third adds.
"Taylor, with your skills, why are you still working for someone else?" one friend questions.
"Georgia, your work is top-notch. You ought to start your own venture," another encourages.
"What if I borrow some cash from Mom and Dad to kick off my business?" someone wonders.
"I could do a better job than my boss; how hard could it be?" another insists.
"I'm tech-savvy; I should teach others how to use it," one friend claims.
"That’s a solid idea, Ben, but what's your strategy?" is the wise reply.
Conversations like these have been a part of my life for years. When people discover my background of multiple businesses, they often think I hold the key to success. However, here’s the reality many are reluctant to face:
- Where will your funding originate?
- What are your objectives or motivations for starting this venture?
- How well do you understand marketing?
- Are you prepared to put in more hours running a business than you do currently?
- What research have you conducted?
- If you plan to acquire an existing business, why would you be a more effective owner?
- Do you have a grasp on what a "Profit and Loss Statement" entails?
- Have you ever analyzed a cash flow statement?
I typically begin with this pivotal question: "Can you share your experience with starting or managing a business?"
Entrepreneurship is not suited for the unprepared or the timid. It often proves to be more challenging than working for even the most difficult boss imaginable.
This discussion is designed to prompt self-reflection and inquiry among aspiring entrepreneurs. I hope you find it insightful.
For further reading, check out Medium's Business Topic, which is filled with intriguing content.
Thank you for taking the time to read this.
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©DR Rawson
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